There is one such lingerie brand that had been formed after being unjustly laid off. After the incident, employees got together to start a fair-trade lingerie namely “Try Arm”. Their model is a cooperative system, and every product they offer are sweat- free.

Every “Try Arm” member has prior working experience in tailoring at a renowned lingerie factory, so we can trust in the quality of their products. Also, this group has a motive of being a “Fairshion” brand--they aim to produce and sell products at fair prices to both the employees and customers. Try Arm strives to change the Thai fashion market into a fair-trade one.

Try Arm is not popular as should be since the brand has not yet ‘gone’ public. Plajapian has come up with the Choojai Creative project, where its main focus is to assist Try Arm in promoting their brand and in acquiring designers from Polkadot Company to help them with the designing of their lingerie.

* ‘Plajapian' is a Social Enterprise in Thailand, whose main goal is to help and develop the capabilities of local peoples and to connect the market with local peoples by following two key principles of sustainability and Fair-trade.